5 Ways Modern Customers Find (and Choose) Local Businesses
From TikTok discovery to AI recommendations, learn how modern customers really find local businesses—and why your website is still where decisions are made.
Read moreAt FLX Websites, we live for the opportunity to create something truly unique. We savor the satisfaction of watching it evolve. And we revel in the challenge of keeping pace as it grows. It's why we do what we do.
We know that you, as a small-business owner, feel the same way about what you do.
But we also know how frustrating it can be to put so much time and effort into your business just to lose customers to a competitor who isn't better, they just have a better website. The truth is websites matter, a lot. Your site is your one chance to make a solid first impression before potential customers click away and move on.
We launched this company in 2019 with a simple idea: Provide an outstanding product and stand behind it with support you can count on. Now, with over 66 clients and over 20k leads generated for clients, we've become the trusted website designer for small businesses.
We're dedicated to creating an online presence you can be proud of, that elevates your business and gets results.
We're excited to learn about what we can do for you!
Nick Sergeant

Nick Sergeant
Owner & Lead Developer
Canandaigua, NY

Sarah Chilson
Managing Director
Canandaigua, NY

Jay Ciruolo
Director, Engineering
Boston, MA

Eric Weissleder
Director, Copywriting
Manchester, VT
An engineering-led design firm with right-sized teams for every project.
We lead with software engineering, building custom solutions that perform—while our in-house designers ensure every site looks as good as it works. Unlike large agencies with bloated overhead, we assemble the ideal team for each project from our curated network of specialized designers, developers, and copywriters. This means you get senior-level talent working directly on your project, not junior staff learning on your dime.
Our leadership team manages every project hands-on from Canandaigua, ensuring consistent quality and direct communication. When you call, you get Nick or Sarah, not an account manager.
This model gives you the best of both worlds: the agility and personal attention of a local partner, backed by the specialized expertise typically reserved for big-budget clients at large city agencies.
How are customers finding you? How are businesses handling the fast-paced world of AI? Is making your own website worth it? We've got the inside scoop on everything you need to know.
From TikTok discovery to AI recommendations, learn how modern customers really find local businesses—and why your website is still where decisions are made.
Read moreThat "free" website builder might be the most expensive business decision you make. Learn the real costs of DIY websites and why professional design pays for itself.
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