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About us - Digital partners for ambitious local businesses

We're a boutique team creating websites and marketing strategies for local businesses that refuse to blend in.

FLX Websites was founded in 2019 when we saw local businesses losing customers to competitors with better digital presences. Today, with AI reshaping how customers find businesses, having a professional website isn't optional—it's survival.

We've been building websites since before social media existed, helping local businesses stand out online with sites designed for how modern customers search and buy.

Client partnerships
50+
Leads generated for clients
19k+
Founded
2019

Our values - Great websites backed by even better service

The principles that set us apart from agencies that treat your website like just another project.

  • Uniquely Yours. Every website is a one-of-a-kind creation that captures your local business's essence. While competitors use templates, your custom design signals that you're the professional choice in your community.
  • Lightning-Fast Support. Changes in minutes, not weeks. Your dedicated team responds faster than internal staff, keeping your digital presence as dynamic as your business. All updates and changes included, no hourly fees.
  • Strategic Partnership. We're invested in your success, not just your website. As AI and buyer behavior evolve, we ensure your digital presence stays ahead of the curve.

Leadership

  • Nick Sergeant

    Owner

  • Sarah Chilson

    Managing Director

  • Jay Ciruolo

    Engineering Lead

Team

  • Ivan Šupraha

    Design Lead

  • Vivian Guillen

    Senior Developer

  • Daniela Guillen

    Senior Developer

  • Maggie Shamraeva

    QA Manager

Latest insights

Strategic insights on thriving in the AI era, capturing Gen Z buyers, and building digital authority. Learn how leading businesses stay ahead of constantly evolving customer expectations.

5 Ways Modern Customers Find (and Choose) Local Businesses

From TikTok discovery to AI recommendations, learn how modern customers really find local businesses—and why your website is still where decisions are made.

Read more

The Hidden Costs of DIY Websites for Small Businesses

That "free" website builder might be the most expensive business decision you make. Learn the real costs of DIY websites and why professional design pays for itself.

Read more

Tell us about your project

Visit us

  • Canandaigua
    156 Mill Street
    Canandaigua, NY 14424