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About us - We love this stuff.

At FLX Websites, we live for the opportunity to create something truly unique. We savor the satisfaction of watching it evolve. And we revel in the challenge of keeping pace as it grows. It's why we do what we do.

We know that you, as a small-business owner, feel the same way about what you do.

But we also know how frustrating it can be to put so much time and effort into your business just to lose customers to a competitor who isn't better, they just have a better website. The truth is websites matter, a lot. Your site is your one chance to make a solid first impression before potential customers click away and move on.

We launched this company in 2019 with a simple idea: Provide an outstanding product and stand behind it with support you can count on. Now, with over 66 clients and over 20k leads generated for clients, we've become the trusted website designer for small businesses.

We're dedicated to creating an online presence you can be proud of, that elevates your business and gets results.

We're excited to learn about what we can do for you!

Nick Sergeant

Leadership

  • Nick Sergeant

    Owner & Lead Developer

    Canandaigua, NY

  • Sarah Chilson

    Managing Director

    Canandaigua, NY

  • Jay Ciruolo

    Director, Engineering

    Boston, MA

  • Eric Weissleder

    Director, Copywriting

    Manchester, VT

Our Approach

An engineering-led design firm with right-sized teams for every project.

We lead with software engineering, building custom solutions that perform—while our in-house designers ensure every site looks as good as it works. Unlike large agencies with bloated overhead, we assemble the ideal team for each project from our curated network of specialized designers, developers, and copywriters. This means you get senior-level talent working directly on your project, not junior staff learning on your dime.

Our leadership team manages every project hands-on from Canandaigua, ensuring consistent quality and direct communication. When you call, you get Nick or Sarah, not an account manager.

This model gives you the best of both worlds: the agility and personal attention of a local partner, backed by the specialized expertise typically reserved for big-budget clients at large city agencies.

Stay up to the minute in an everchanging landscape.

How are customers finding you? How are businesses handling the fast-paced world of AI? Is making your own website worth it? We've got the inside scoop on everything you need to know.

5 Ways Modern Customers Find (and Choose) Local Businesses

From TikTok discovery to AI recommendations, learn how modern customers really find local businesses—and why your website is still where decisions are made.

Read more

The Hidden Costs of DIY Websites for Small Businesses

That "free" website builder might be the most expensive business decision you make. Learn the real costs of DIY websites and why professional design pays for itself.

Read more

Tell us about your project

Visit us

  • Canandaigua
    156 Mill Street
    Canandaigua, NY 14424