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Privacy Policy

Effective Date: October 3, 2025

Payment Processing

We use Stripe, Inc. ("Stripe") as our third-party payment processor to handle all payment transactions on our website. When you make a purchase, your payment information (including credit card details) is collected and processed directly by Stripe in accordance with their privacy policy, available at https://stripe.com/privacy.

Website Analytics and Tracking

We use three analytics services to understand how visitors use our website and improve our services:

Fathom Analytics - We use Fathom Analytics, a privacy-first analytics service that collects website usage data in aggregate without using cookies or collecting personally identifiable information. Fathom is fully compliant with GDPR, CCPA, PECR, and other privacy regulations. The service processes minimal data (IP addresses are pseudonymized) and does not track, profile, or sell visitor data. Learn more at Fathom's Compliance Documentation.

HubSpot - We use HubSpot, Inc. ("HubSpot") for marketing analytics and campaign tracking. HubSpot uses cookies and similar tracking technologies to collect information about your browsing activity, including pages visited, time spent on our site, referring websites, search terms, browser type, device information, IP address, and interactions with our website content and forms. For more information about how HubSpot uses cookies, please visit HubSpot's Cookie Policy.

Meta Pixel (Facebook Pixel) - We use Meta Pixel (formerly Facebook Pixel) to track user interactions, measure the effectiveness of our advertising campaigns, and deliver relevant advertisements on Facebook and Instagram. Meta Pixel collects information including your IP address, browser type, page location, referrer information, buttons clicked, pages visited, and Facebook cookies. This data helps us understand how visitors interact with our website, optimize our ad targeting, and measure conversion performance. For more information about Meta Pixel and how Meta uses your data, please visit Meta's Privacy Policy and About Meta Pixel.

Newsletter Subscriptions

When you sign up for our newsletter, we collect your email address to send you marketing communications, industry insights, and updates about our services. By subscribing, you consent to receive these communications. You may unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

Information We Collect

Depending on how you interact with our website, we may collect:

  • Your name and email address (for purchases and newsletter subscriptions)
  • Billing and shipping addresses (for purchases)
  • Order details and transaction history (for purchases)
  • Website usage data and analytics (via Fathom Analytics, HubSpot tracking, and Meta Pixel)

We do not store or have access to your complete credit card numbers, which are securely handled by Stripe.

How We Use Your Information

We use the information collected to:

  • Process and fulfill your orders
  • Send order confirmations, receipts, and newsletter communications
  • Respond to customer service requests
  • Analyze website traffic and improve our services
  • Conduct marketing and promotional activities
  • Comply with legal obligations

Third-Party Services

We share your information with the following third-party service providers who help us operate our website and deliver our services:

These third parties are contractually obligated to use your information only as necessary to provide services to us and in compliance with applicable privacy laws.

Data Security

All payment transactions are encrypted and processed through Stripe's secure, PCI-compliant infrastructure. We retain only the minimum necessary transaction information for our records and customer service purposes. Analytics data collected through Fathom is pseudonymized and stored securely in compliance with GDPR. Data collected through HubSpot and Meta Pixel is stored securely in accordance with their respective security standards.

Your Rights

You may request information about the personal data we hold about you or request corrections by contacting us at team@flxwebsites.com.

Changes to This Policy

We may update this privacy policy from time to time. The current version will always be posted on our website.

Contact

For questions about this privacy policy or our data practices, please contact us at team@flxwebsites.com.