Marketing - Show up in search. Hear from more customers.

We help local businesses show up when customers search on Google and in AI assistants, and turn those searches into calls, form submissions, and emails. Our comprehensive marketing service starts at $1,999 per month, and we can also put together an à la carte package if you only need a few services.

Local clients: 76+
In Canandaigua: 7 years
Client per industry, per region: One
Response time: Same-day

Showing up in Google and AI search

It's the question we hear most. SEO comes in two parts, and we handle both.

Built into your website

Fast pages, clean code, proper page titles, a sitemap, and structured data that tells search engines and AI tools what you do and where you work. It's included with every website we build, with no separate SEO fee.

Kept current every month

A real page for every service you sell, articles that answer your customers' questions, and a Google Business Profile that stays up to date. Your reviews count too: they affect how often Google shows your business, in search results and in its AI answers.

Everything else we handle

Google Ads
We build and manage your Google Ads campaigns and keep them in step with what's on your website. We never take a percentage of your ad spend.
Social media
Posts with custom graphics and photos from your jobs, written and published for you.
One message everywhere
When you run a promotion, your ads, posts, and website all say so. We plan a quarter at a time around the work you want more of.
Graphics and print
Yard signs, flyers, banners, and truck lettering that match the rest of your marketing.
A monthly strategy call
We go over what came in, what's working, and what's next, and we check in on your competitors every quarter.

Recent work for our marketing clients

Here's what we do for three of our marketing clients, with a few recent examples.

A&L Cesspool
Grease trap and sewer services, New York City
Campaign strategy
Campaigns aimed at restaurant chains and the plumbers who subcontract grease trap work, timed around inspections and the holiday rush.
Articles
- What We've Learned Running the Only Grease Waste Transfer Station in NYC (opens in a new tab)
- How to Choose a Grease Trap Subcontractor in NYC (opens in a new tab)
See all of their articles on the A&L Cesspool website (opens in a new tab)
Social media
Google Ads
We rebuilt their Google Ads campaigns around the new website and the commercial work they want more of.
Fingerlakes Environmental
Septic services, Finger Lakes
Campaign strategy
Campaigns planned around the septic calendar: spring planting, summer guests, and closing up camp in the fall.
Articles
See all of their articles on the Fingerlakes Environmental website (opens in a new tab)
Social media
- Facebook for Fingerlakes Environmental (opens in a new tab)
- Instagram for Fingerlakes Environmental (opens in a new tab)
Mythical Escapes
Escape rooms, Canandaigua
Campaign strategy
Campaigns timed to date nights, birthday season, corporate team building, and holiday gift giving.
Articles
See all of their articles on the Mythical Escapes website (opens in a new tab)
Social media
- Facebook for Mythical Escapes (opens in a new tab)
- Instagram for Mythical Escapes (opens in a new tab)

Our comprehensive package starts at $1,999 per month

Where you land above that depends on how many services you want to push, how often you want new content created and published, and whether we're running your ads. If you only need one or two things, like Google Ads or social media on their own, we'll put together a smaller package for just those. There's a one-time setup fee to get your campaigns, Google listing, and ad accounts in order.

For comparison, agencies charge an average of $1,819 per month for local SEO alone (Ahrefs survey of 439 SEO providers), and a full marketing program for a home services company usually runs $2,500 to $10,000 per month (Hook Agency).

We can price it this way for two reasons. We only offer marketing to our website clients, so we've already built your site, created your assets, and learned your business before the first campaign starts. And we think local businesses deserve good marketing without paying what the big agencies charge.