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The Hidden Costs of DIY Websites for Small Businesses

Nick Sergeant
Owner

DIY website builders promise "quick, easy, and cheap." You know how that goes.

What they don't tell you about is the 3am plugin update that breaks your entire site.

Or the security breach that happens while you're on vacation.

Or the moment your contact form stops working—and the anxiety of wondering how many customers you lost while it was broken.

Many business owners start with DIY to save money. Six months later, they're drowning in WordPress updates, broken plugins, and technical headaches they never signed up for.

You're a business owner, not a web developer. But suddenly you're spending nights and weekends fighting with templates instead of growing your business. That booking calendar that should take 5 minutes? It becomes a weekend project.

Then there's the invisible customer loss. Your DIY site loads slowly. It looks generic. The mobile version is clunky. Customers notice in seconds—and leave just as fast.

But here's what really hurts: AI search. When someone asks ChatGPT for local business recommendations, it analyzes websites for authority signals. Professional design, proper structure, fast loading times. DIY sites rarely make the cut.

When you partner with website professionals, everything changes. Your site stays current, secure, and actually works for your business. Updates happen through a simple text message or email. You get your evenings and weekends back. (And you'll never have an outdated website losing you business again.)

Your website should be your best employee—never calls in sick, works 24/7, and brings in customers while you sleep. That's what a professional website does.

Ready to stop wrestling with technology? Let's talk about a website that actually grows your business.

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