Case Study - Create your perfect Finger Lakes adventure

Overview

Finger Lakes Winery Tours envisioned transforming their online presence from a static informational site into a dynamic, interactive platform that meets the evolving expectations of modern travelers. Offering unique experiences across Keuka Lake, Cayuga Lake, and Seneca Lake—including wine tours, beer trails, and cheese excursions—they needed a digital solution to reflect the variety and charm of their offerings.

The existing website fell short, providing only basic information about tours and requiring customers to plan trips offline. This cumbersome process often left users uncertain about their options. Additionally, the company faced the challenge of balancing their diverse service categories—wine, beer, and cheese tours—without favoring one over the others.

To address these needs, we developed an innovative, customer-focused platform that redefined how travelers plan and book their adventures.

The new website empowers users to design their own itineraries effortlessly. Visitors can select one or more lakes to explore, choose their preferred tour type—whether it's wine trails, beer tours, or cheese stops—and handpick specific destinations. The platform dynamically displays their selections on an interactive map, providing a real-time visual of their customized itinerary. Once finalized, users can submit their preferences, streamlining the trip-planning process for both customers and the company.

We also revamped the homepage to equally represent wine, beer, and cheese tours without bias. Clear, dedicated pathways to each type of tour were introduced, alongside prominent options to explore by lake. This intuitive redesign allows users to find exactly what they're looking for, enhancing their experience while boosting customer conversion rates.

This transformation has established Finger Lakes Winery Tours as a regional leader, combining personalized service with modern convenience to create an unmatched travel experience.

What we did

• UX Strategy
• Visual Design
• Frontend Development
• Backend Development
• Database Architecture
• Google Maps Integration

FLX Websites was amazing to work with! They are very talented with creating user friendly, beautiful websites. They understood our vision for a website and created exactly what we were looking for. They took care of all of the work and delivered a great product. We will be using FLX Websites for all of our website needs!